Can I Unsunscribe From Black Friday ?

You’d think that some data scientist somewhere would have worked out that I have a strong prejudice against being herded and that for the few organisations that survived my GDPR purge, Black Friday represents another moment of great peril for our remaining already shakey relationships.

It seems not.

Still, at least all these emails have a handy unsubscribe button…




Everything Is Awesome

I’m not sure what comes after awesome.

Sometimes it appears that Everything Is Awesome

My glass is typically half full (hooray!) and half empty (let’s fill the rest up, and order a bigger glass while we are about it).  I always think it a bit of a false choice.

As to what this glass is half full of, it is a mix of:

  • Ok
  • Nice
  • Good
  • Splendid
  • Fabulous
  • Fantastic
  • Brilliant
  • Marvellous
  • Wonderful
  • and a very small amount of very precious, Awesome.

In the last few days I have heard both a plate of biscuits (cookies) and a budget review described, without irony, as awesome.

Recently, I stood and watched (and felt) Niagara Falls, for several hours.

Earlier in the year I gasped when I first saw The Grand Canyon.

Last year I found myself in the middle of nowhere at 2am and saw the Milky Way properly for the first time. I had to sit down.

Each of these experiences inspired what I think may have been awe.

It’s quite hard to describe. It comes with a feeling of heightened sensation, a delicious sense of personal irrelevance, the inability to speak properly (if at all) and an unbearable dose of happiness. You don’t forget it.

The biscuits and budget really didn’t make this grade.

As a general rule, if you are experiencing awe, you won’t be able to say a word as long as awesome until much later.

Shall we limit the use of the word awesome to things that actually inspire awe?

I know, there are more important things to worry about.